co-creation project for philips

some days ago i was invited by arthur groeneveld to participate on a co-creation of kitchen appliance concepts for philips, organized by fronteer strategy.

i am sharing my vision on food with them + professional cooks and experts in food industry, food bloggers, creative ‘foodies’, such as anja fiedler from “statt macht satt”, inés lauber “culinary concepts” and alexander neumann from “erdbär”. themes include nutritious food, health, home made, food preservation, assisted cooking, among others. we are talking about 2020. the future.

it is so nice the fact that philips wants to listen to different opinions, also from people who cares about people, our world and our environment, more than buying the ultimate kitchen machine. a good mix that could really result in good solutions for a world needing for changes. it feels like there is still hope when a big company as philips, is listening to normal people and/ or food activist, like me.

Philips - Fronteer Strategy Elevator in Berlin - Photo 1 Philips - Fronteer Strategy Elevator in Berlin - Photo 2 Philips - Fronteer Strategy Elevator in Berlin - Photo 3 Philips - Fronteer Strategy Elevator in Berlin - Photo 4

thank you dear ilse, fronteer strategy, philips, arthur groeneveld and everybody involved

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One thought on “co-creation project for philips

  1. Dear Tainá,
    On behalf of the Fronteer and Philips team: GREAT to read that you’re so enthusiasm about the project!
    See you the 11th @ the Michelberger Hotel @ 17.30 😉
    Cheers!!!

    Like

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